Creative Conviction started with something we kept noticing as investors. Company news almost always centers on outputs – the fundraise, the partnerships, the product announcements. All are great, but we wanted to make room for the how and the why – the behind the scenes of creative decisions and processes, and the choices that have drastically shaped a company’s mission, culture, brand, and product.
We believe craft is a meaningful competitive advantage in the age of AI. The people and companies that stand out have the clearest point of view on how they want to look, feel, and be understood. As AI makes software faster and cheaper to build, investing in product and brand design early on makes a real difference in how a company differentiates with users, customers, and the people it attracts.
We meet so many incredible people building this way – founders, operators, and artists alike. Creative Conviction is our attempt to create resources for this community, connecting people and championing the products and missions worth following.
For feedback or ideas or if you just want to say hi, reach out at libbiefrost@gmail.com and rayoufalhumedhi@gmail.com, or DM us at x.com/creativecpress.