About
We’re Libbie, an investor at Bessemer Venture Partners, and Rayouf, Product Lead at Taste Labs. We spend our days with founders and teams building the most creative companies in technology. This is where we share what we’re learning through interviews, writing, and gatherings that we co-host in New York.
We believe craft, product quality, and creativity are what build durable competitive advantages in the age of AI. The companies that compound fastest have the clearest point of view on how they want to look, feel, and be understood.
As investors and operators, we meet so many people building this way, and Creative Conviction is our attempt to create resources in service of this community, connecting people and championing the products and missions worth following. We share stories that help with hiring and founder-led marketing, track the trends shaping creative tooling, gather creative technologists in person, and surface the roles worth knowing about.
Who is this for?
- The creative operator who seeks to understand how leading brand and design teams are built at scale.
- The founder who thinks about taste as a strategic asset and is seeking inspiration.
- The investor or builder curious about creativity as a compounding force in company building.
For founders
If you are building something where creativity is central, we would love to hear from you. The resources on this site are open to everyone, and beyond them we would love to help connect you with the right people at the right moments – talent, advisors, and the creative agencies and partners who can move your work forward. Reach out at lfrost@bvp.com and rayoufalhumedhi@gmail.com!